Published blog: insight on the growing disconnect between business growth and brand clarity
Althea Creative founder Lizzie Ingram has been featured by Greater Birmingham Chambers of Commerce, with a recent article published in the organisation’s online resource library.
The piece, “When your business has grown but your brand hasn’t”, explores a challenge many founders face as they scale: the disconnect between commercial growth and brand clarity. It highlights how businesses can outgrow their original positioning, leading to confusion in messaging, diluted identity, and missed opportunities for stronger market differentiation.
Drawing on Althea Creative’s strategy-led approach, Lizzie outlines why brand is not simply a visual layer or a website exercise, but a fundamental commercial tool. The article emphasises the importance of revisiting positioning, refining messaging, and ensuring brand foundations evolve in line with business ambition.
The Greater Birmingham Chambers of Commerce is one of the UK’s largest and most influential business membership organisations, supporting companies of all sizes through networking, advocacy, training and growth programmes. Its resource platform shares insight and expertise from across the regional business community, making it a valuable hub for founders and leaders navigating growth.
Being featured reflects Althea Creative’s continued contribution to conversations around brand, growth and long-term business strategy—particularly for purpose-led organisations looking to scale without losing what makes them distinctive.
