Althea Creative founder supports Blue Badgers at NAIDEX

Althea Creative founder Lizzie Ingram recently supported Blue Badgers founder Stephanie Jackson at NAIDEX, held at the NEC Birmingham, helping to connect carers and disabled people with the organisation’s discount scheme.

Founder of Blue Badgers, Stephanie Jackson and Lizzie Ingram, Founder of Althea Creative

Blue Badgers event stand at Naidex, NEC Birmingham

NAIDEX, the UK’s leading event for accessible and inclusive products, provided the perfect platform to introduce Blue Badgers’ services to the wider community. Lizzie worked alongside Stephanie on-site, assisting with registrations and guiding visitors through the scheme, ensuring carers and disabled individuals could easily access valuable discounts on everyday products and services.

It’s fantastic to see Blue Badgers grow, with Stephanie’s amazing work helping carers and disabled people across the UK access the support and discounts they deserve.
— Lizzie Ingram

This collaboration highlights Althea Creative’s commitment to supporting purpose-led businesses in achieving impact, not just visibility. By helping Blue Badgers engage directly with its audience.

The Blue Badgers discount scheme continues to expand, welcoming well-known household brands and helping carers and disabled people across the UK save on everyday essentials.

Lizzie Ingram, Founder of Althea Creative

Lizzie is a senior brand strategist and creative leader with over 20 years of marketing and brand experience. Through her career she has helped build and evolve brands across the world, including across start-ups, scale-ups in the UK and established organisations for several years in the Middle East. Her experience spans brand strategy, identity development, graphic design, art direction and integrated marketing, with a strong foundation in PR and digital communications.

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