Led the creation of an innovative EV charging company. From the outset, created a cohesive brand system supporting product development, marketing, and investor engagement during R&D and seed round investment stages. During Series A and pre-commercial stages, I then oversaw briefs and art direction with a variety of third party creatives, for product and lifestyle charger renders (as pictured), rebranding, and provided art direction to ensure consistent, high-quality visual storytelling.
Designed investor, board, and partner pitch decks with clear narratives, illustrations, and data visuals. Contributed to product design, UX, and UI development, and supported the full website redevelopment. Scripted explainer videos to simplify complex technical concepts, produced thought-leadership content that reached page-one Google rankings, and supported research and delivery of an industry white paper.
Managed white-label charger projects with a major CPO partner, created technical documentation including datasheets, and designed onboarding and internal HR materials to ensure business alignment and scalability.
