CV

Elizabeth Ingram

Senior level marketer with brand strategy, communications, copywriting and SEO/GEO experience across traditional and digital marketing campaigns across B2B and B2C businesses.

Core SKills

  • Marketing and brand strategy and positioning

  • Creative direction and visual storytelling

  • PR campaigns, white paper development & thought leadership articles

  • Communications for internal and external stakeholders, experience in writing press releases

  • Digital marketing & social media content strategy, SEO & GEO experience, confident using AI platforms

  • Graphic Design for print and digital marketing, with product rendering, image editing

  • Video and explainer animation concept, scripting, editing and delivery

  • Website development, design and ecommerce

  • Team management and broad stakeholder experience

  • Organised and attended industry awards and events in UK, UAE and Europe

Core Attributes

  • All round marketer, true team player with leadership, mentoring & varied stakeholder experience

  • Patient, enthusiastic and hands on, calm under deadlines with a can-do attitude to challenges

  • Highly organised and can work confidently with inhouse teams, third parties and agencies

  • Adaptable, experienced in a variety of industries and confident in learning new

  • Turns complex ideas into clear messaging to target specific stakeholders

  • Positive work attitude with a focus to support, include and nurture individuals and teams

Career Experience

Interim - Marketing and Brand Support for founders and businesses | Jan 2026 – Present

  • Short contract opportunities supporting founders and SMEs in marketing services and brand strategy, while continuing to pursue employment.

  • Delivered brand and marketing strategy for founders, SMEs, and early-stage businesses

  • Developed social media and content strategies to increase visibility and engagement

  • Supported commercial activation for an online benefit brand, including event presence

  • Produced product photography and brand assets using Canva and Pitch

  • Built and managed ecommerce for an online retailer

  • Designed and developed websites, developed SEO/GEO optimisation

  • Secured PR and advocacy opportunities, including engagement with a local MP

  • Created commercially focused thought leadership content, strengthening brand authority

 

Head of Brand  → Senior Brand Strategist | Petalite (B2B EV Charging) | Mar 2021 – Dec 2025

  • Led brand, marketing and PR from early-stage to pre-commercial growth

  • Translated complex tech into clear, investor and customer-ready messaging

  • Directed content: photography, video, animation and campaigns

  • Delivered SEO content and wrote industry thought leadership articles for website

  • Supported investor pitches, website and stakeholder engagement

  • Supported UI/UX design and customer journey

  • Managed and mentored junior creative resource and third party creative and PR agencies

 

Art Editor → Managing Art Director | ITP Media Group (B2C Lifestyle Magazines) | Nov 2013 – Jan 2017

  • Led creative direction across major consumer magazine titles including Grazia and Time Out

  • Managed design teams, workflows and multi-title delivery

  • Launched and adapted international brands for regional markets

  • Delivered high-volume publishing under tight deadlines

 

Marketing Manager | Hive of Beauty (B2B Beauty Wholesale) | Mar 2010 – July 2013

  • Led marketing, design and product launch campaigns

  • Designed and delivered large scale catalogue, packaging and exhibition assets

  • Managed social media and small team

Early Career

  • Marketing Creative Executive – Computershare (B2B Financial Services)

  • Marketing Creative Executive – Busy Bees Childcare Vouchers and Nurseries (B2B Childcare)

  • Freelance Graphic Designer supported by The Princes Trust (Music Industry)

  • Marketing Officer - Birmingham Hippodrome (Theatre)

  • Press and Design Officer - Wycombe Swan (Theatre)

Software knowledge:

  • Design: Advanced Adobe Creative Suite (InDesign, Photoshop and Illustrator)

  • AI: ChatGPT, Leonardo AI,

  • Video: Adobe Premiere, Canva

  • Business: MS Office, Figma, Pitch, CRM systems

  • Digital: Canva, Infogram, Mailchimp, Google Analytics, Searchmetrics, WordPress, Django, Squarespace, Hootsuite, social media channels, SEO tools, ecommerce,

  • Photography: SLR camera operation for portrait, product and lifestyle shoots

Education (from most recent)

  • MMC Learning: AI-Powered Customer Journey

  • MMC Learning: Generative AI Course for Image Creation

  • Dreamweaver; Solihull College

  • Graphic Design: Computer Aided Design and Illustration

  • Gained the ‘TMA Introduction to Arts Marketing’ Award.

  • University Degree: BA Honours Film & Drama Production.

  • A-Levels Art & Design, Performing Arts, English Literature.

  • GCSE Art & Design, Drama, English, English Literature, Maths & History

References

  • Delivers exceptionally clear briefs and insightful feedback - consistently notices details others overlook

    “Lizzie led on the brand, design and graphics side at Petalite. Not only did she completely create Petalite’s original brand with scant resources, she was instrumental in evolving it to a new brand as the company industrialised. With her design background, she delivers exceptionally clear briefs and insightful feedback. She consistently notices details others overlook, ensuring the output of projects is always of the highest quality.”

    Kate Beaumont, Petalite

  • instrumental in building Petalite’s brand from scratch and was pivotal in delivering a wide span of high-quality outputs

    I had the pleasure of working with Lizzie for almost three years and in that time she proved herself to be a brilliant brand specialist, designer and all-round excellent human being. Lizzie was instrumental in building Petalite’s brand from scratch and was pivotal in delivering a wide span of high-quality outputs, ranging from marketing assets and product information, to web content, blogs and thought-leadership.

    Dave Burn, Petalite

  • Personable and tremendously committed

    I can't recommend Lizzie highly enough. Bright, personable and tremendously committed, Lizzie fully immerses herself in her role and the sector, which hugely benefits the brand she works so diligently for.

    Tom Merryfield, SEO Consultant

  • Knowledgeable, confident, and with an eye for detail

    I can't recommend Lizzie highly enough. Knowledgeable, confident, and with an eye for detail, she's always clear about what she needs, and very lovely to work with. A valuable addition to any marketing team.

    Daryl Newman, Stet Copywriting

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