Elizabeth Ingram

Strategy-led brand and marketing expert with 20 years creative design experience

With more than 20 years’ experience across brand, creative leadership, publishing and strategic communications, I have built and protected brands within fast paced, highly scrutinised and commercially demanding environments.

My career combines hands-on creative expertise with strategic brand stewardship, stakeholder engagement and team leadership

My CV

My Work

My work Experience

I am a marketing and brand professional with over 20 years’ experience delivering strategic and hands-on communications across both B2B and B2C environments. I have worked with growing and established organisations, supporting the development and ongoing management of brands to ensure they remain clear, consistent and commercially effective.

Most recently, I worked within the clean-tech EV charging sector at Petalite, where I supported the evolution of the brand from early-stage through to a more structured, commercially focused business. This involved not only building brand foundations, but also maintaining consistency as the company grew, ensuring messaging, identity and communications remained aligned across all touchpoints.

My experience has given me a strong understanding of what established organisations require from marketing: clarity of message, consistency of execution, and the ability to manage activity across multiple channels and stakeholders. I am used to working within defined brand frameworks while also identifying opportunities to strengthen and evolve them where needed.

At Petalite, I was responsible for delivering brand and marketing activity from planning through to execution. This included overseeing creative output, coordinating asset design, managing external suppliers and ensuring all materials met brand and business standards. I worked closely with internal teams and external partners to ensure everything produced was clear, consistent and aligned with wider objectives.

Organisation and process are a key part of how I work. I regularly manage multiple projects at once, maintaining clear timelines, shared assets and structured workflows to support efficient delivery. I have also developed and maintained brand asset systems and guidelines, helping teams work more effectively and ensuring consistency across all communications.

I am confident working with a wide range of stakeholders, acting as a reliable point of contact and ensuring communication is straightforward and practical. Whether supporting senior teams, collaborating with agencies, or managing day-to-day delivery, I focus on keeping activity running smoothly and to a high standard.

I am hands-on with tools such as Canva, Adobe Creative Suite, website management systems and project management platforms, and I bring a practical, detail-focused approach to my work. I take pride in delivering work that not only looks right but works effectively for the business.

Overall, I bring a balance of strategic understanding, strong delivery, and a consistent, reliable approach to brand and marketing. I would welcome the opportunity to contribute to your team and support the continued strength and clarity of your brand

Areas of experience

Logo & Brand Identity Design

Creation of distinctive logos and comprehensive brand style guides, with ongoing creative support across digital, print, and campaign materials. Includes curated visual research using licensed stock imagery and video to establish direction, tone, and a cohesive, memorable brand expression.
Art Direction

Art direction support with trusted, highly experienced photographers and videographers to deliver considered, high-quality assets aligned to your brand strategy and visual identity.
Rendering

Project management and art direction delivered in collaboration with a trusted partner, creating high-quality, photorealistic animations and lifestyle renders to visualise products ahead of production or launch.
Website Development

User-focused and beautifully built Square Space websites designed to scale as your brand develops and business grows.
Thought Leadership creation

With expert copywriters and SEO consultants, provide content designed to engage audiences and build brand awareness.
Explainer Animations

Thoughtful animation art direction and script writing that simplify your complex ideas or product offering to communicate your brand value clearly.
SEO Support

With an SEO expert, analyse your business presence online, bench-marking against competitors to create a search-led strategy and content planning to support brand visibility and growth for the long term.
Social Media Planning

Strategic social media content planning that strengthens your brand presence.